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   Thursday, September 6, 2007

A professional or business site is one where the primary purpose of the site is to facilitate business transactions. You can sell items directly online or exclusively offline, but the result is the same. You want customers to buy products and/or service directly from you.
To create a domain name for this type of website here are a few guidelines:
1. Shorter is better
2. Make the name easy to pronounce
3. Think long term
4. Stick to Categories and Topics
5. Do a trademark search
6. Always have a tag line
Shorter is better
If you want to make real money online, try to keep your domain name as short as possible. In the online world, the choices of where to shop and get information is overwhelming. A shorter name will instantly be memorable. It is always easier to remember short words and phrases. A shorter name is good for word of mouth advertising online and offline. Customers can easily remember the the URL and therefore they're more likely to pass it on and return to the website. The name will also stand out when it is printed on brochures, business cards and other business collateral. Liz, Dick, Kate, Feds are all examples of our incessant need to reduce every term in the English language to three syllables or less.
Easy to Pronounce
If you want a short name, you must be very creative. To be creative and strategic make sure that your domain name is easy to pronounce. It is perfectly acceptable to create a name from scratch, but it must sound like a real word when you try to say out loud. Any three or four syllable term will do a long as it easily rolls off the tongue. If you are at a loss for words, try writing a description of your product or service on paper.
This is a very easy way to come up with those little words that you can use without losing the meaning of what you're trying to say. You can also use a dictionary and a thesaurus to come up with additional words. You can also choose a longer word but shorten it or use acronyms only. When you decide on a domain name, say it out loud a few times. If it doesn't sound right, go back to the dictionary and try again.
Think long term
You want a domain name that will last a very long time. If you pick a name that is a slang term or too cutesy, you could find yourself looking for a new name in a year or two. This is not the best way to proceed. Once you build a certain level of online success, the traffic will follow the domain name. You don't want to mess with your brand and your online reputation with redirects and 'we have moved' notices. Online customer will buy, but only if your site makes it convenient for them to do so. If you don't see yourself using the same domain name three to four years from now, get a new name before you set up your website.
Trademark Searches
Do a trademark search. If you build up your online business and domain name, you don't want to find a court order ordering you to give it up because it belongs to another company. Remember, the traffic and therefore your sales will follow the domain name to the new company.
To do a quick trademark search go to the United States Patent and Trademark Office (http://www.uspto.gov) for domestic searches and the International Trademark Association (http://www.inta.org) for international searches. If your name is cleared, then consider getting a trademark to protect your business.
Tag line
Tag lines are the work horses of the marketing industry. An interesting, professional tag line can bring you more word of mouth advertising than you can ever buy from a search engine company. It will bring your name into random conversations in newsgroups, newsletters and casual conversations. This can help you save money on paid advertising and create the ultimate viral marketing campaign without very little effort.
Keep these six tips handy to brand your domain name and bring in more site traffic.


What is Domain Name Backordering?
What is Domain Name Backordering? Watch Out For This One!
By: Martin Lemieux
Domain names are the hottest net-real-estate on the internet. It's no wonder services like: "Domain Name Backordering" is available to the public. Can someone really backorder your domain right from underneath you? Guess again...
So what is Domain Name Backordering?
This is a service that allows anybody on the internet to reserve a domain name if and when it goes up for sale! This doesn't seem harmful does it? Guess again...
Companies all over the internet are ordering this service for website url's that seem to be popular! What if by chance you just happen to forget to re-order your domain name? Let's say that you go on vacation and neglect to check your emails that are now telling you to renew your domain name? In this case, another company on the other side of the planet sees the fact that your domain name is soon up for grabs, so they order a backorder on your domain name and simply wait to see what you do with it.
So here you are coming back from a very long vacation and what is this? Someone else now owns your domain name because you simply neglected your duty to keep your net-real-estate up-to-date!
Unless you own a Canadian domain name protected by the CIRA, or you have a trademark on your domain name or business name, you are "really" out of luck. Once you are at this point, it may take months before you can prove to the courts that you simply forgot to renew your website address.
Should This Service Be Allowed?
That is a very interesting question. Some would say yes simply because there are literraly 1000's of websites that aren't going to be renewed next month. On the flip side, some of those websites are simply a mistake. I think the point here is; avoid making that mistake and renew your domain name for atleast 5 years.
Google is apparently looking through the "WHOIS Data Base" to see which websites have the staying power online and are serious by registering their domain name for more than 1 year at a time.
Again, should domain backordering be allowed?
I say no! Just like a patent for an invention, you should have up to 1 year to claim that domain unless you transfer the domain name to another company or individual. This way we would have less domain name theft and less "hick-ups" from companies who simply forget their important responsibility.
Protect Your Net-Real-Estate!
Your website address is the most important commodity you have online. It is as important as your business name itself. It is what ties your company offline to online. People know you through your domain name. Potential clients may end up visiting your website later on, you woudln't want some other company in your place?
Please be careful when give out the access information for your domain name to anyone that isn't within your trusted circle.
I hope this article has helped you out!

About The Author:

Martin Lemieux is the president of Smartads. We help small-large companies to grow their business online and offline.

International: http://www.smartads.info
Canada: http://www.smartads.ca
Web Designers Directory: http://www.3dimentionaldesign.com
SEO Consultants Directory: http://www.seoconsultants.ca

Copyright © 2005 Smartads Advertising Network - Reprints Accepted


Register now to avoid disappointment
Any successfully business person will tell you that one of the keys to a successful business
is to plan ahead. With all the work and planing that has to be done, it can be easy to overlook
some of the smaller points. Registering domain names is not something that traditionally has a
high priority when you're planning the future of your business. It has however become more
important to reserve your on-line real estate as soon as you possibly can.
There are two good reasons to register domain names now
even if you have no immediate plans to develop a website.
Every single day thousands of domain names are registered by people all around the world.
The effect this has on you is an ever shrinking pool of suitable domain names to choose
from. It is likely that several other companies around the world share your business name
so even that is not safe.
The second less obvious reason relates to a recent change in the way search engines decide
what order web pages should appear in their results. Search engines have started to look at
the age of the domain name and if it was only registered recently (within a year) the site
will be penalised. The result of this is your new website will fail to appear for any of
the competitive search results for a considerable amount of time.
A simple solution to both these problems is to sit down and spend some time brain storming
what your domain name requirements for the next year or two are likely to be then register
the domains now. With the low cost of domain name registrations you
only have to make a very small investment to secure the on-line future of your business. Most
domain registrars also provide a free holding page service so there is no need to have a website.
Remember to register domains relating your business name and area of business. You should
also look at registering domain names for your products. If you're going to be launching a
new product or service then register a domain for it now.